Current Trends in Media and Entertainment Industry

There is no secret that consumer media habits and patterns have fundamentally changed over the last couple years. Let alone media; consumer expectations have drastically changed with the evolution of today’s technology. A friend from Fredericksburg Towing Service once told me that today’s customers are tech-savvy and want to feel a personalized treatment when businesses are addressing them.

When it comes to media and entertainment, today’s consumers say they want to consume it via computers and smartphones, rather than accessing it via an actual TV. We have seen the rise of media companies such as Netflix, Amazon, Hulu, and Spotify have disrupted the traditional entertainment industry.

 

Here are some notable digital trends reshaping the media industry;

 

Demographics

The digitalization of the media industry is all driven by the ever-changing consumer behavior and expectations, particularly among the younger generation, whose sole convenience is accessing content instantly, anytime and everywhere. When it comes to demographics, the emergence of millennials needs convenience when consuming media content.

 

New Consumer Behavior

The shift in demographics has led to the creation of new consumer behaviors and expectations. The change in demographics has a significant impact on what the consumers expect from the media and how this information is consumed. Younger generations expect to access content from across the globe anywhere, anytime. Their expectations are built on instant gratifications as they expect nothing less. This has led to the rise of editorial content, advertising, and propaganda. We have also seen an increase in amateur content creators on various social media platforms leading being YouTube.

Data-Driven Media

dataDigital and streaming solutions are increasingly becoming dominant in the media industry. The role of data is gradually changing from just being critical to becoming important. As we speak, streaming has already grown to become the primary revenue driver for many media companies, both music, and video. This underlines the reason why utilization of data is significant in ensuring the success of today’s media companies. Many technological advancements continue to transform many aspects of the media industry. Though this industry continues to become unpredictable, we can only rely on data to predict future insights.

 

Ecosystem Challenges

As the media industry reacts and adapts to the changing habits of its consumers, we have seen some significant changes. First of these is startup disruptions with startups coming up to disrupt the norm and using technology to create new businesses and lean models. Everybody has undoubtedly become a content creator. Organizations and brands are now adopting the role of broadcasters all competing for consumer attention. Startups now have increased access to financial resources. The legal frameworks concerning intellectual property and other regulations continue to be uncertain.

Rise of Streaming

Much has been written about the rise of online streaming services and the impact it has on traditional media. Studies have shown critical insights into the relationship between viewers on TV and those on online streaming. It has been proven that a high percentage of those who use their TV also have an extra online streaming subscription. Many media startups have come whose primary source of revenue is streaming. This underlines the reason why online streaming services are disrupting traditional cable services.

A Guide to Becoming a DJ

DJA deejay belongs to the world of mixing music. If you’re interested in learning how to become a DJ, or you are just curious about the whole mixing thing, then you have come to the right place. A DJ is a person who plays music records in a sequence, by cueing them and mixing them in and out. The process of combining these records takes a couple of aspects such as choosing the next record in the sequence, beat making, count bard and pressing play as well as equalizing.

 

 

Becoming a DJ

To become a DJ, first, you need to learn what DJs do. Determine your goals and learn the basic skill of using the mixing software. Next, you have to invest in some good hardware. This can be a budget-friendly DJ controller and record a mix. When you have the hardware ready, learn how to promote yourself by building a following and pursuing your gigs. With time, you will want to refine your skills, in a process that is never-ending. Becoming a DJ is not an easy route or an overnight success. It takes a lot of time, hustle and time.

 

Learning

You have to learn what DJs do. It first starts by determining what kind of DJ you want to become. First, we have a club DJ. Different clubs have a different feel, reputation, and audience. Clubs also are different regarding the music they expect from a DJ. Club DJs perform long transitions between songs.

We also have a turntablist. People normally go to see this type of DJ because of their name, their reputation. This reputation is based on what people think the DJ can do behind the decks. Then we have a mobile DJ, those who come to perform at weddings. They set the tone for corporate events and become the life of the party. Lastly, we have a radio DJ, those who mix music in radio stations.

 

Determining Your Goals

You have to determine your goal of becoming a DJ. What do you want to achieve? Is it out of pleasure, are you looking for a new career or you want to start a business? There are lots of reasons people choose to become a DJ, and you should identify your goals first. After you have set your goals, it’s time to explore the DJ software. The main platforms include Rekordbpx, Serato DJ Pro, and Traktor Pro. There are also other great options such as Virtual DJ, CrossDJ among others.

How to Start a Music Career with Low Budget

music careerDo not sit down idle and wait for your music career to take a miracle – you can step up and make it happen. Ask every top musician out there, and they will tell you of the financial challenges they faced when starting up their music career. If you would like to know the best ways you can use to promote your music career, then you have come to the right place.

This guide is a beginner level and explores in ways one can use to start their music career on a meager budget. Here is what you need to do;

 

Get a Website

First, you need to get your website on a meager budget. The fundamentals of all marketing tools and efforts will start from your site. Your website is your brand name. If you can’t get a website URL that bears your name, then change your name quickly. You want your site name to represent your brand. Having a site acts as a central place where people can access your music, interact with you, read any upcoming news and make bookings.

 

social mediaSocial Networking

Again in your website, you should integrate all social media icons so that your fans can get social with you. Social media platforms will be very vital to you when it comes to marketing and promotion. When you combine social media with other marketing tools, it can do wonders. Promote your music all over social media be it Facebook, Twitter, Sound cloud, Instagram among others.

 

Get Radio Play Promotion

You can aim at getting radio play for additional promotion. At some point, you need to get started working to get your music on the radio. This could be about getting your music played or just getting your music reviewed. In large cities with radio stations that have a huge fan base, it can be a bit hard to get yourself started. However, it never hurts to start from smaller radio stations.

 

Do Live Performance and Gigs

One thing that musicians do without realizing they are doing the right thing is performing. Every time you take your music to the stage, you open yourself up for marketing. Be careful on the type of image you want to portray yourself to the public. When starting out, always be professional. Use your time on stage to make the audience know your music and any upcoming releases you are about to make. You can work to get fans and a street team that is involved in your promotion.

How to Become an Actor

ActorA successful career is acting is demanding, requiring both talent and practice, as well as some luck. A career as an actor is a coveted one. These people can be seen everywhere fancy in the world. If you are aspiring to become an actor, you will need both a touch of humility, patience and be ready to learn. The main work of actors involves working to portray a character in a play, movie, theater production and tv shows.

Career Basics

Actors usually audition for various roles in a story. If selected, they perform those roles to bring the characters to life. The work they do might be in a movie or a television set. However, they may play at a live event in a theater or any other place where live performance is needed. The nature of their acting job might vary, from casting to appearing in starring roles.

Actors spend most of their time rehearsing their script parts and working with directors and producers. They also meet with agents or casting directors, attend meetings and various behind-the-scenes activities. As an actor, be ready to spend grueling hours on set or touring with a group to perform in many different places.

Steps to Becoming an Actor

Actors usually take a meandering path to become a professional and up to their ultimate career. The steps to becoming an actor are not set out as compared to other professions.

The path to acting career can begin in high school, be it in drama clubs or other events. Drama clubs introduce students to the world of acting as they learn different aspects of characters, script, and costumes. Once you are done with high school, you will need to get experience outside of school. Playhouses and theaters offer unusual places for the experience. At these places, you can audition for various roles.

Aside from getting experience out of school, you need to get educated. A college education is not mandatory to succeed as a professional actor, but you might need some form of it. At college, you get the opportunity to learn the broad aspects of movie production, music, and art in general.


College productions may also give you a fantastic opportunity to be seen by directors and agents in the film industry.

Once you are done with a college education, the battle doesn’t stop there. You only need to know that practice makes perfect. Continue going for auditions and working as much as you can, in the world of acting. You might need to work with acting workshops and other small theater companies in any chance that pops up.

These workshops and theater companies will provide you with a lot of networking opportunities to flex your creative muscles and get known. As you continue to learn, you need to build an active resume and set yourself out for the world to discover you. When momentum starts to kick in you, it’s time to hire an agent. An experienced agent will help you succeed by offering you a network of contacts and other fantastic deals.